Marketing for Business & Product Startups Certificate
For Aspiring Marketing, Community and Sales Managers
In the Marketing for Startups program, you will create a product or service from scratch by going through all the steps of a marketing process in real-life conditions. This includes customer discovery, research, promotion, product design, and brand management.
Learn how to create and develop a business idea that will iterate and evolve. Develop your discipline in prioritizing and testing marketing ideas, and religiously analyzing such results to see which tactics work the best and should be scaled out further. You will learn and develop new marketing, strategy, and growth skills through hands-on practice in your business project.
Even if the startup world is not your thing and you covet a job in a large, established brand, this program is for you. Successful businesses need great leadership and great ideas – learn the essentials of business strategy, marketing, and communication and how to bring your ideas to life. Learn to stand out and be the driver of change in your next job.
Course Breakdown
Course: Innovation & Business Ideation
# of Weeks: 4
# of Hours: 80
Course: Marketing for Startups & Product Launches
# of Weeks: 8
# of Hours: 160
Course: Global Business Strategies
# of Weeks: 8
# of Hours: 160
Course: Business Communications
# of Weeks: 4
# of Hours: 80
Capstone Project
# of Weeks: 2
# of Hours: 40
*The order in which students will take the courses, after completing the required Innovation and Business Ideation Course, will vary based on the student’s chosen start date. Contact us for the course delivery schedule.
Program Outcomes
By the end of this program you will be able to:
- • Market and sell a business idea that is aligned with your passion and personal values
- • Create a prototype/ Minimum Viable Product (MVP) to validate a business idea
- • Create customer user profiles
- • Develop a sales process and identify how to monitor and derive what metrics are meaningful in understanding how to grow the business’s customer base
- • Identify the importance of brand voice and a marketing strategy that includes both earned and paid media, partnerships, business development, and face to face engagement
- • Identify the opportunities and challenges when looking at a business model through a global perspective
- • Create a marketing plan that corresponds with sales goals
- • Communicate effectively through empathy and leadership with business stakeholders (such as investors, employees, and potential customers)
Admission Requirements
Minimum Age: 19 Years
Education: Minimum one academic year post-secondary studies OR 24 months of work experience in any field
Language Skills: International students must demonstrate high intermediate level English with Tamwood Careers’ online test and interview. The online test and interview
are exempt if CEFR B2, IELTS 5.5, TOEFL ibT 46, Cambridge FCE (C), Tamwood Language Centre’s high intermediate level or proof of successful completion of Tamwood Language Centre EAP 192 is presented.
*Students who need to improve their English skills before getting admitted to this program can take English courses at Tamwood Language Centres.
Lab Classes in Global Startup School
In every course in the Global Startup School, students attend a combination of lecture classes and laboratory classes. Laboratory classes in these programs provide students with first-hand experience with course concepts and with the opportunity to explore methods used by entrepreneurs in their businesses. In lab class students work on assignments with support and guidance from a qualified lab instructor. Guest speakers and field trips are also included in lab classes from time to time, to give a deeper insight into the practical application of the business concepts taught in lectures and to facilitate the development of connections with the local startup ecosystem.
Goals of GSS Laboratory Classes:
- Develop intuition and deepen understanding of concepts.
- Apply concepts learned in class to new situations.
- Develop critical, quantitative thinking skills.
- Develop experimental and data analysis skills.
- Practice collaborative problem-solving.
- Exercise curiosity and creativity by designing a procedure to test a hypothesis.
- Test important rules.
- Learn from experiences shared by guest speakers.
- Attend field trips to build connections with the local startup ecosystem.
Go Beyond the Classroom
Guest Speakers
Field Trips
Mentoring
Pitch Nights
Workshops
Events
Career Occupations
Graduates of this program will be prepared for positions like marketing and public relations managers; Human resources managers; Business development officers and marketing researchers and consultants.
About the Capstone Project
The Capstone Project is an academic project in which students select a topic that relates to both their studies and their field of work. This is submitted in the form of a final written report or presentation. In selecting and working on their project, students will practice critical thinking, solving challenging problems, and developing skills such as oral communication, research skills, planning, self-sufficiency, and goal setting—valuable skills that are sought after by employers!
