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Digital Marketing

In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give you the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.

Course Breakdown

Course 1: Introduction to Marketing

# of Weeks: 4

# of Hours: 80

Course 2: Digital Marketing Fundamentals

# of Weeks: 4

# of Hours: 80

Course 3: Marketing Channels—Paid Channels

# of Weeks: 4

# of Hours: 80

Course 4: Marketing Channels—Content is King

# of Weeks: 4

# of Hours: 80

Course 5: Strategic Web Design

# of Weeks: 4

# of Hours: 80

Course 6: Marketing Technology & Automation

# of Weeks: 4

# of Hours: 80

Cooperative Work Experience (Diploma Only)

# of Weeks: Max 24

# of Hours: 480

Capstone Project (Certificate Only)

# of Weeks: 3

Program Outcomes

Upon completion of this program, you will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.

Admission Requirements

Minimum Age: 18 Years

You have completed: Final year of general/secondary level schooling

Language Skills: International students must demonstrate Level 5 English with Tamwood Careers’ online test and interview. The online test and interview are exempt if CEFR B2, IELTS 5.5, TOEFL iBT 46-59, Cambridge FCE (C), Tamwood Language Centre’s Level 5, or proof of successful completion of Tamwood Language Centre EAP 193 is presented.

*Students who need to improve their English skills before getting admitted to this program can take English courses at Tamwood Language Centres.

Program Features

Learn from industry professionals with first-hand knowledge

Level up your career

Evening classes

Earn money by working while you study

Small classes encourage dynamic instructor to student and peer-to-peer learning

Join a student community of over 60 nationalities and build your global business network

Gain valuable Canadian work experience through a 24 week co-op work term

Option to transfer courses completed to a public institution for further studies and to qualify for a post graduation work permit.

Co-op Work Experience

Diploma program students complete a 480-hour co-op education work placement that starts on completion of the six-month study term. Co-Op positions are typically entry level to get you working from the ground up. Work placements are available in: Vancouver, Whistler, Toronto and other areas in British Columbia, Alberta and Ontario.  You will receive assistance and tools to help you find work and start earning income fast! Our work placement coordinators work with you to connect you with employers and great jobs and they stay connected and support you through your entire program.

Visit our Work While Studying page to read more about the services and support you can access as a co-op student.

About the Capstone Project

The Capstone Project is an academic project in which students select a topic that relates to both their studies and their field of work.  This is submitted in the form of a final written report or presentation. In selecting and working on their project, students will practice critical thinking, solving challenging problems, and developing skills such as oral communication, research skills, planning, self-sufficiency, and goal setting—valuable skills that are sought after by employers!