Digital Marketing Courses & Programs in Toronto and Vancouver
In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give you the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.
- Digital Marketing Co-op Diploma
- Digital Marketing Certificate
- Digital Marketing Co-op with Communication Diploma
- Digital Marketing with Communication Certificate
Programs listed above have been approved by the Private Training Institution Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.
Digital Marketing Program Course Breakdown
Course: Academic Skills
# of Weeks: 4
# of Hours: 80
Course: Business Communication
# of Weeks: 4
# of Hours: 80
Course: Canadian Culture
# of Weeks: 4
# of Hours: 80
The 3 courses above only apply to the Digital Marketing with Communication Programs.
Course: Introduction to Digital Marketing*
# of Weeks: 4
# of Hours: 80
Course: Social Media and Community Management
# of Weeks: 4
# of Hours: 80
Course: Marketing Channels—Paid Channels
# of Weeks: 4
# of Hours: 80
Course: Strategic Web Design
# of Weeks: 4
# of Hours: 80
Course: Marketing Technology & Automation
# of Weeks: 4
# of Hours: 80
Course: Marketing Channels—Content is King
# of Weeks: 4
# of Hours: 80
Cooperative Work Experience (Diploma Only)
# of Weeks: Max 24
# of Hours: 480
Capstone Project (Certificate Only)
# of Weeks: 3
# of Hours: 60
Cooperative Work Experience (Communication Diploma Only)
# of Weeks: Max 36
# of Hours: 720
*The order in which students will take the courses, after completing the required Introduction to Marketing Course, will vary based on the student’s start date. Contact us for the course delivery schedule.
Digital Marketing Courses Outcomes
Upon completion of this program, you will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.
Digital Marketing Institute (DMI) Membership and Certification
About Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.
The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.
Visit DMI’s website at digitalmarketinginstitute.com
What is DMI Certification? Why should I earn this certification?
By earning DMI certification in digital marketing, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
After completing this digital marketing course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This DMI certification in digital marketing is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Pearson VUE test
Once the program is successfully completed, students qualify to take the Digital Marketing Institute’s Pearson VUE test.
Upon successful completion of the three-hour computer-based examination, candidates are awarded the world’s most widely recognized digital marketing certification – Certified Digital Marketing Professional.
Admission Requirements
Minimum Age: 19 Years
Education: Toronto applicants must provide a copy of an Ontario Secondary School Diploma (OSSD) or have passed the Wonderlic Scholastic Level Exam with a Cut Score of 16. Contact us if you would like to take Wonderlic Exam.
Language Skills: International students must demonstrate high intermediate level English with Tamwood Careers’ online test and interview. The online test and interview are exempt if CEFR B2, IELTS 5.5, TOEFL ibT 46, Cambridge FCE (C), Tamwood Language Centre’s high intermediate level or proof of successful completion of Tamwood Language Centre EAP 192 is presented.
For Communication Programs:
Language Skills: International students must demonstrate intermediate level English with Tamwood Careers’ online test and interview. The online test and interview are exempt if IELTS 4.5 or higher, TOEFL ibT 31, Tamwood Language Centre’s intermediate level or proof of successful completion of Tamwood Language Centre EAP 192 is presented.
or
- Successful completion of three consecutive full-time years of secondary school and/or post-secondary education taught in the English language in a country where English is the principal language.
- Countries from which education in English is accepted:
Canada, U.S.A., U.S. Virgin Islands, United Kingdom, New Zealand, Australia, Tanzania, and Ireland, Singapore, Bahamas, Barbados, Belize, Jamaica, and Philippines
- Countries from which education in English is accepted:
*Students who need to improve their English skills before getting admitted to this program can take English courses at Tamwood Language Centres.
Program Length
Programs
Certificate
Co-op Diploma
Communication Certificate
Communication Diploma
No. of Weeks
27 Weeks
48 Weeks
39 Weeks
72 Weeks
Program Features
Learn from industry professionals with first-hand knowledge
Level up your career
Evening classes
Earn money by working while you study
Small classes encourage dynamic instructor to student and peer-to-peer learning
Join a student community of over 60 nationalities and build your global business network
Gain valuable Canadian work experience through a 24 week co-op work term
Option to transfer courses completed to a public institution for further studies and to qualify for a post graduation work permit.
Career Occupations
Graduates of this program will be prepared for a variety of entry-level positions in the field of digital marketing, including (but not limited to) marketing development coordinator, global digital marketing assistant, digital market research assistant, marketing coordinator, branding assistant, digital sales coordinator.
Co-op Work Experience
Diploma program students complete a 480-hour co-op education work placement that starts on completion of the six-month study term. Co-Op positions are typically entry level to get you working from the ground up. Work placements are available in: Vancouver, Whistler, Toronto and other areas in British Columbia, Alberta and Ontario. You will receive assistance and tools to help you find work and start earning income fast! Our work placement coordinators work with you to connect you with employers and great jobs and they stay connected and support you through your entire program.
Visit our Work While Studying page to read more about the services and support you can access as a co-op student.
About the Capstone Project
The Capstone Project is an academic project in which students select a topic that relates to both their studies and their field of work. This is submitted in the form of a final written report or presentation. In selecting and working on their project, students will practice critical thinking, solving challenging problems, and developing skills such as oral communication, research skills, planning, self-sufficiency, and goal setting—valuable skills that are sought after by employers!
Meet The Teacher(s)
Program Head – Gabriela Kurtz
Related work experience:
I am a Multidisciplinary professional with 10 years of experience in teaching, academia, design, digital marketing and game research. I have extensive knowledge in Digital Marketing, Advertising and Branding Strategy, having worked as Marketing Manager in the Software field and coordinating the communications at the Entrepreneurship Lab at Pontifical Catholic University in the South of Brazil. I was always passionate about teaching. I started as an ESL teacher when I was in University and later on I became a professor in higher education in the Advertising course at PUCRS in Brazil.
Why do you recommend it?
I recommend Tamwood because I was a student myself – two times already! When I was fifteen, I went to Tamwood Camps in Whistler to study English. Fifteen years later, when I moved to Canada I choose the school again to study UX. I had a great time and learned a lot both times – I believe the quality of the teachers and the school are top notch and that’s why when I had the chance to work here, I had no doubts.
Paul Brassard
Related work experience:
I’m a 20+ year veteran of entrepreneurship and currently the co-founder of three separate companies. I have extensive business management, development, marketing planning, strategy, and execution experience. I’ve been an instructor for Tamwood for about four years and was the first instructor for both the Business Management and Digital Marketing programs.
Why do you recommend it?
As one of the instructors, I’m biased but I can particularly say that the students seem to learn a lot through the practical learning experience they receive, from instructors who have extensive industry experience. We all strive to create an enjoyable and comprehensive learning environment.
Carson McKee
Related work experience:
15+ years of experience with international brands. Agency, freelance, and independent consultant roles. Account management. Media planning and buying. Inbound and outbound. End-to-end marketing strategy development and execution across traditional and digital media. Business development expertise. Project management and operations experience.
Why do you recommend it?
Digital matters. In today’s business world, depth of experience across digital marketing is in high demand. Tamwood provides a well-rounded range of course content designed to introduce, explain and build experience in order to prepare students for a career in digital marketing. In addition to the core curriculum, Tamwood provides an opportunity to meet people from around the world, experience career development in a fun setting and build new relationships.
Rick Bains
Related work experience:
I have been a digital marketing consultant for over 30 car dealerships thought-out western Canada and small businesses for the past 10 years.
Why do you recommend it?
It’s a great hands-on experience where the activities that we do expand your mind and get you ready for the future of where digital marketing is going.
Maria Garcia
Related work experience:
I’m a marketer with over ten (10) years of proven track record and a robust academic accreditation. I’ve had the opportunity to work with consumer brands; non-profit, B2B, and Dentistry. This experience across multiple industries has taught me that marketing is not a static, step-by-step recipe. That is why my lectures are a combination of my diverse skill set, expertise, and love for teaching. I’m an instructor that enjoys and loves each interaction with the students.
Why do you recommend it?
As an instructor at Tamwood, my answer could sound trivial. However, I can guarantee that students that enjoy our classrooms will be part of a hands-on experience in marketing and count on incredible support in discovering and enjoying their new adventure in Canada.
Nowrid Amin
Related work experience:
Nowrid Amin is a TEDx speaker and a passionate digital marketer with 11 years of working experience. He is working as Head of Digital Marketing with a global Prop-Tech company named Juwai IQI. He is a certified Google Educator (Level 2). He has been teaching Digital Marketing in different countries and institutes since 2017.
Why do you recommend it?
Tamwood has a very intense passion to assist students to grow to the next level. That brings a good experience for all the stakeholders and that makes me excited to work with my students in Tamwood.
Charlotte Carson
Related work experience:
With over 20 years of working experience in a senior role in the advertising world, Charlotte brings a wealth of insight, experience, and information to emerging marketing professionals. Launching start-up brands from conception to market as well as working with large global brands Charlotte’s keen insights, innovation, and strategic approach to marketing makes her a true visionary.
Why do you recommend it?
Tamwood is a college that provides practical, hands-on learning experiences from leaders in the industry who are actually in the game executing and leaders in their field. Learning from experts and executing real projects in a collaborative lab environment gives students the tools they need to succeed in worthwhile positions within companies.
Joe Gianoglio
Related work experience:
With over a decade of expertise in the field of UI/UX design, I have worked on numerous successful apps and games. My portfolio contains over a dozen completed titles, and I have had the opportunity to collaborate with distinguished tech firms such as Microsoft, EA, Bandai Namco, and SEGA. Before venturing into the tech industry, I spent a combined ten years working in the fields of advertising, industrial design, and print media. My educational background in Visual Design instilled in me a desire to thrive in the commercial realm. My diverse professional background has granted me a unique perspective and a versatile skill set, both of which have proven invaluable to my success as a UI/UX designer.
Why do you recommend it?
I highly recommend this school to anyone seeking a career-focused education emphasizing job placement. With manageable class sizes, students receive personalized attention and can easily engage with their instructors. What sets this school apart is its distinguished faculty of industry professionals who remain active in their respective fields, providing students with practical knowledge and real-world experience. Located in one of the best Canadian cities in the country, the school offers a unique and enriching educational experience that prepares students for success in their chosen career paths.
Zhixian (Vito) Yang
Related work experience:
Vito Yang is an innovative and ambitious digital marketer who loves to apply the newest technology and marketing trends to the workplace and class. He started as a marketing assistant in a leading real estate company which has more than 12 commercial properties and more than 500 real estate agents around Canada and now he is the Vice President – Marketing and Strategy of the company. He believed that motivating students to think out of the box and to be bold is the key to success in the marketing industry.
Why do you recommend it?
Tamwood is a school that understands the importance of practical skills and knowledge to students who are trying to find a good job. Teachers here are leaders and pioneers in the industry and we are eager to share all the knowledge we used to change the game.
