Digital Marketing Courses & Programs in Toronto and Vancouver
In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give you the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.
- Digital Marketing Co-op Diploma
- Digital Marketing Certificate
- Digital Marketing Co-op with Communication Diploma
Programs listed above have been approved by the Private Training Institution Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.
Digital Marketing Program Course Breakdown
Course: Academic Skills
# of Weeks: 4
# of Hours: 80
Course: Business Communication
# of Weeks: 4
# of Hours: 80
Course: Canadian Culture
# of Weeks: 4
# of Hours: 80
The 3 courses above only apply to the Digital Marketing with Communication Programs.
Course: Introduction to Digital Marketing*
# of Weeks: 4
# of Hours: 80
Course: Social Media and Community Management
# of Weeks: 4
# of Hours: 80
Course: Marketing Channels—Paid Channels
# of Weeks: 4
# of Hours: 80
Course: Strategic Web Design
# of Weeks: 4
# of Hours: 80
Course: Marketing Technology & Automation
# of Weeks: 4
# of Hours: 80
Course: Marketing Channels—Content Marketing
# of Weeks: 4
# of Hours: 80
Cooperative Work Experience (Diploma Only)
# of Weeks: Max 24
# of Hours: 480
Capstone Project (Certificate Only)
# of Weeks: 3
# of Hours: 60
Cooperative Work Experience (Communication Diploma Only)
# of Weeks: Max 36
# of Hours: 720
*The order in which students will take the courses, after completing the required Introduction to Marketing Course, will vary based on the student’s start date. Contact us for the course delivery schedule.
Digital Marketing Courses Outcomes
Upon completion of this program, you will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.
Why Study at Tamwood?
Our differentiators
Hubspot Education Partner Program
As a HubSpot Education Partner, Tamwood provides students with a variety of resources from HubSpot, the leading company in Marketing and Automation Tools. During their course, they will have access to:
- Enterprise version of HubSpot, that gives them access to all the tools available in the platform.
- Access to all the educational resources such as courses and certifications from HubSpot, recognized worldwide by Digital Marketing professionals.
Real clients during the course – Service Learning Methodology
Organizations partner with Tamwood to provide real-life challenges and opportunities to students related to course curriculum, working on solutions in teams.
At the end of the course, they present their ideas to the clients – and get sweet rewards, such as LinkedIn reviews, internship opportunities, gift cards, and so on.
Guest speakers every month – Digital Marketing Talks
Students can talk to experts in the field and make meaningful connections.
Click here to watch one of our DM Talks!
Digital Marketing Career Prep Workshops
In addition to the co-op activities, we also provide industry-specific workshops every month.
Students learn about:
- The different career paths in Digital Marketing.
- How to choose a career path that fits their skills and interests.
- How to build a resume, cover letter, and portfolio tailored to DM job positions.
- Networking and job search strategies.
- Industry-specific interviews.
Admission Requirements
Minimum Age: 19 Years
Education: Toronto applicants must provide a copy of an Ontario Secondary School Diploma (OSSD) or have passed the Wonderlic Scholastic Level Exam with a Cut Score of 16. Contact us if you would like to take Wonderlic Exam.
Language Skills: International students must demonstrate high intermediate level English with Tamwood Careers’ online test and interview. The online test and interview are exempt if CEFR B2, IELTS 5.5, TOEFL ibT 46, Cambridge FCE (C), Tamwood Language Centre’s high intermediate level or proof of successful completion of Tamwood Language Centre EAP 192 is presented.
For Communication Programs:
Language Skills: International students must demonstrate Intermediate level English with Tamwood Careers’ online test and interview. The online test and interview are exempt if IELTS 4.5, CEFR B1, Cambridge PET (Merit), TOEFL iBT 31, Duolingo 60, or Tamwood Language Centre’s Intermediate level is presented.
or
- Successful completion of three consecutive full-time years of secondary school and/or post-secondary education taught in the English language in a country where English is the principal language.
- Countries from which education in English is accepted:
Canada, U.S.A., U.S. Virgin Islands, United Kingdom, New Zealand, Australia, Tanzania, and Ireland, Singapore, Bahamas, Barbados, Belize, Jamaica, and Philippines
- Countries from which education in English is accepted:
*Students who need to improve their English skills before getting admitted to this program can take English courses at Tamwood Language Centres.
Program Features
Learn from industry professionals with first-hand knowledge
Level up your career
Evening classes
Earn money by working while you study
Small classes encourage dynamic instructor to student and peer-to-peer learning
Join a student community of over 60 nationalities and build your global business network
Gain valuable Canadian work experience through a 24 week co-op work term
Option to transfer courses completed to a public institution for further studies and to qualify for a post graduation work permit.
Career Occupations
Graduates of this program will be prepared for a variety of entry-level positions in the field of digital marketing, including (but not limited to) marketing development coordinator, global digital marketing assistant, digital market research assistant, marketing coordinator, branding assistant, digital sales coordinator.
Co-op Work Experience
Diploma program students complete a 480-hour co-op education work placement that starts on completion of the six-month study term. Co-Op positions are typically entry level to get you working from the ground up. Work placements are available in: Vancouver, Whistler, Toronto and other areas in British Columbia, Alberta and Ontario. You will receive assistance and tools to help you find work and start earning income fast! Our work placement coordinators work with you to connect you with employers and great jobs and they stay connected and support you through your entire program.
Visit our Work While Studying page to read more about the services and support you can access as a co-op student.
About the Capstone Project
The Capstone Project is an academic project in which students select a topic that relates to both their studies and their field of work. This is submitted in the form of a final written report or presentation. In selecting and working on their project, students will practice critical thinking, solving challenging problems, and developing skills such as oral communication, research skills, planning, self-sufficiency, and goal setting—valuable skills that are sought after by employers!
Meet The Teacher(s)
Program Head – Gabriela Kurtz
Related work experience:
I am a Multidisciplinary professional with 10 years of experience in teaching, academia, design, digital marketing and game research. I have extensive knowledge in Digital Marketing, Advertising and Branding Strategy, having worked as Marketing Manager in the Software field and coordinating the communications at the Entrepreneurship Lab at Pontifical Catholic University in the South of Brazil. I was always passionate about teaching. I started as an ESL teacher when I was in University and later on I became a professor in higher education in the Advertising course at PUCRS in Brazil.
Why do you recommend it?
I recommend Tamwood because I was a student myself – two times already! When I was fifteen, I went to Tamwood Camps in Whistler to study English. Fifteen years later, when I moved to Canada I choose the school again to study UX. I had a great time and learned a lot both times – I believe the quality of the teachers and the school are top notch and that’s why when I had the chance to work here, I had no doubts.
Charlotte Carson
Related work experience:
With over 20 years of working experience in a senior role in the advertising world, Charlotte brings a wealth of insight, experience, and information to emerging marketing professionals. Launching start-up brands from conception to market as well as working with large global brands Charlotte’s keen insights, innovation, and strategic approach to marketing makes her a true visionary.
Why do you recommend it?
Tamwood is a college that provides practical, hands-on learning experiences from leaders in the industry who are actually in the game executing and leaders in their field. Learning from experts and executing real projects in a collaborative lab environment gives students the tools they need to succeed in worthwhile positions within companies.
Carson McKee
Related work experience:
15+ years of experience with international brands. Agency, freelance, and independent consultant roles. Account management. Media planning and buying. Inbound and outbound. End-to-end marketing strategy development and execution across traditional and digital media. Business development expertise. Project management and operations experience.
Why do you recommend it?
Digital matters. In today’s business world, depth of experience across digital marketing is in high demand. Tamwood provides a well-rounded range of course content designed to introduce, explain and build experience in order to prepare students for a career in digital marketing. In addition to the core curriculum, Tamwood provides an opportunity to meet people from around the world, experience career development in a fun setting and build new relationships.
Gabriel Margonari
Related work experience:
I am a marketing professional with over 9 years of experience. I had the pleasure of being in charge of the whole branding (design, marketing & UI/UX) for big techs, agencies, and start-ups over the years and during this time I found my biggest passion which is teaching. Strategizing and turning ideas into reality is what I love the most about marketing and being able to pass this knowledge on to my students is the most special thing in my life.
Why do you recommend it?
Tamwood’s approach caught my attention right away for its hands-on and applicable methods. A solid concept knowledge alongside real-life experience is the best way to get into the market and the college has been doing it for years flawlessly. I’m thrilled to be part of the team.
Joe Gianoglio
Related work experience:
With over a decade of expertise in the field of UI/UX design, I have worked on numerous successful apps and games. My portfolio contains over a dozen completed titles, and I have had the opportunity to collaborate with distinguished tech firms such as Microsoft, EA, Bandai Namco, and SEGA. Before venturing into the tech industry, I spent a combined ten years working in the fields of advertising, industrial design, and print media. My educational background in Visual Design instilled in me a desire to thrive in the commercial realm. My diverse professional background has granted me a unique perspective and a versatile skill set, both of which have proven invaluable to my success as a UI/UX designer.
Why do you recommend it?
I highly recommend this school to anyone seeking a career-focused education emphasizing job placement. With manageable class sizes, students receive personalized attention and can easily engage with their instructors. What sets this school apart is its distinguished faculty of industry professionals who remain active in their respective fields, providing students with practical knowledge and real-world experience. Located in one of the best Canadian cities in the country, the school offers a unique and enriching educational experience that prepares students for success in their chosen career paths.
Maria Garcia
Related work experience:
I’m a marketer with over ten (10) years of proven track record and a robust academic accreditation. I’ve had the opportunity to work with consumer brands; non-profit, B2B, and Dentistry. This experience across multiple industries has taught me that marketing is not a static, step-by-step recipe. That is why my lectures are a combination of my diverse skill set, expertise, and love for teaching. I’m an instructor that enjoys and loves each interaction with the students.
Why do you recommend it?
As an instructor at Tamwood, my answer could sound trivial. However, I can guarantee that students that enjoy our classrooms will be part of a hands-on experience in marketing and count on incredible support in discovering and enjoying their new adventure in Canada.
Paul Brassard
Related work experience:
I’m a 20+ year veteran of entrepreneurship and currently the co-founder of three separate companies. I have extensive business management, development, marketing planning, strategy, and execution experience. I’ve been an instructor for Tamwood for about four years and was the first instructor for both the Business Management and Digital Marketing programs.
Why do you recommend it?
As one of the instructors, I’m biased but I can particularly say that the students seem to learn a lot through the practical learning experience they receive, from instructors who have extensive industry experience. We all strive to create an enjoyable and comprehensive learning environment.
Yansin (Sandy) Lee
Related work experience:
Sandy Lee, a seasoned digital marketer hailing from the vibrant city of Hong Kong. With over a decade of experience in the dynamic field of digital marketing, Sandy has established herself as a leading professional in the industry, serving in various sizable organizations including museum, shopping mall and exhibition organiser. Sandy’s journey in digital marketing began ten years ago, when she recognized the immense potential of the Internet as a marketing tool. Since then, she has honed her skills in various facets of the field, including social media marketing, search engine optimization, content marketing, and online advertising. This is her first teaching role and she is more than happy to empower others, share knowledge while experiencing professional growth herself.
Why do you recommend it?
Tamwood offers a wide range of programs, including language courses, career training, and summer camps. Whether you’re looking to improve your language skills, gain practical job training, or experience an immersive cultural exchange, Tamwood has a program to suit your needs. With Tamwood study and work program , it helps students make strategic connections in the industry as well.
Zhixian (Vito) Yang
Related work experience:
Vito Yang is an innovative and ambitious digital marketer who loves to apply the newest technology and marketing trends to the workplace and class. He started as a marketing assistant in a leading real estate company which has more than 12 commercial properties and more than 500 real estate agents around Canada and now he is the Vice President – Marketing and Strategy of the company. He believed that motivating students to think out of the box and to be bold is the key to success in the marketing industry.
Why do you recommend it?
Tamwood is a school that understands the importance of practical skills and knowledge to students who are trying to find a good job. Teachers here are leaders and pioneers in the industry and we are eager to share all the knowledge we used to change the game.