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Digital Marketing Courses & Programs in Toronto and Vancouver

In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give you the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.

Digital Marketing Program Course Breakdown

Course 1: Introduction to Marketing

# of Weeks: 4

# of Hours: 80

Course 2: Digital Marketing Fundamentals

# of Weeks: 4

# of Hours: 80

Course 3: Marketing Channels—Paid Channels

# of Weeks: 4

# of Hours: 80

Course 4: Strategic Web Design

# of Weeks: 4

# of Hours: 80

Course 5: Marketing Technology & Automation

# of Weeks: 4

# of Hours: 80

Course 6: Marketing Channels—Content is King

# of Weeks: 4

# of Hours: 80

Cooperative Work Experience (Diploma Only)

# of Weeks: Max 24

# of Hours: 480

Capstone Project (Certificate Only)

# of Weeks: 3

# of Hours: 60

Digital Marketing Courses Outcomes

Upon completion of this program, you will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.

Digital Marketing Institute (DMI) Membership and Certification

About Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

 

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

 

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Visit DMI’s website at digitalmarketinginstitute.com

What is DMI Certification? Why should I earn this certification?

By earning DMI certification in digital marketing, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

 

After completing this digital marketing course, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

 

This DMI certification in digital marketing is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

 

Pearson VUE test

Once the program is successfully completed, students qualify to take the Digital Marketing Institute’s Pearson VUE test.

Upon successful completion of the three-hour computer-based examination, candidates are awarded the world’s most widely recognized digital marketing certification – Certified Digital Marketing Professional.

Admission Requirements

Minimum Age: 18 Years

Education: Completed (graduated from) your final year of general/secondary level schooling. Toronto applicants must provide a copy of an Ontario Secondary School Diploma (OSSD) or have passed the Wonderlic Scholastic Level Exam with a Cut Score of 16. Contact us if you would like to take Wonderlic Exam.

Language Skills: Students must demonstrate an intermediate level/Level 5 English with Tamwood Careers’ online test and admission interview. The online test and interview are exempt if CEFR B2, IELTS 5.5, TOEFL iBT 46-59, Cambridge PET (Merit), Tamwood Language Centre’s Level 5, or proof of successful completion of Tamwood Language Centre EAP 192 is presented.

*Students who need to improve their English skills before getting admitted to this program can take English courses at Tamwood Language Centres.

Program Features

Learn from industry professionals with first-hand knowledge

Level up your career

Evening classes

Earn money by working while you study

Small classes encourage dynamic instructor to student and peer-to-peer learning

Join a student community of over 60 nationalities and build your global business network

Gain valuable Canadian work experience through a 24 week co-op work term

Option to transfer courses completed to a public institution for further studies and to qualify for a post graduation work permit.

Career Occupations

Graduates of this program will be prepared for a variety of entry-level positions in the field of digital marketing, including (but not limited to) marketing development coordinator, global digital marketing assistant, digital market research assistant, marketing coordinator, branding assistant, digital sales coordinator.

Co-op Work Experience

Diploma program students complete a 480-hour co-op education work placement that starts on completion of the six-month study term. Co-Op positions are typically entry level to get you working from the ground up. Work placements are available in: Vancouver, Whistler, Toronto and other areas in British Columbia, Alberta and Ontario.  You will receive assistance and tools to help you find work and start earning income fast! Our work placement coordinators work with you to connect you with employers and great jobs and they stay connected and support you through your entire program.

Visit our Work While Studying page to read more about the services and support you can access as a co-op student.

About the Capstone Project

The Capstone Project is an academic project in which students select a topic that relates to both their studies and their field of work.  This is submitted in the form of a final written report or presentation. In selecting and working on their project, students will practice critical thinking, solving challenging problems, and developing skills such as oral communication, research skills, planning, self-sufficiency, and goal setting—valuable skills that are sought after by employers!

Meet The Teacher(s)